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Using the bicycle in Latin America to go to work, move around the city and even take the kids to school is becoming very common. On one side weather is mostly favorable, cities are relatively flat, infrastructure integration projects are being developed and the understanding of multiple mobility aspects (mainly cultural) is changing. On the other side, congestion is rising, travel times are increasing and air pollution is reaching higher levels.

Technology has not only made certain areas of life easier, it has also favored flexibility of previously rigid services. Through web pages and mobile applications, sharing a privately owned vehicle is starting to be common around the globe. This results in a situation where strangers come together in a limited area, sometimes for several hours. How do these experiences change our perception of transportation? Could this social interaction affect our behavior?


Urban Mobility

How are we moving people from point A to point B?
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In a world where time does not seem to be enough, commuting is a part of the everyday routine that is usually catalogued as “wasted time”. Each one of us would rather spend a couple of hours on more productive and enjoyable activities than sitting in a vehicle, often times in a congested road. How could time spent on commuting turn into “well spent time”? If turned into an opportunity instead of a burden, how could it change the overall perception of public transportation?