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The electric mobility market is booming as it offers significant environmental benefits, especially in urban areas. Governments are working together with private companies to come up with innovative business models to tackle issues such as customer acceptance, battery costs, charging stations, etc. In our interview Dr. Rainer Scholz and Ursula Schneider from the Mobility Innovation Group of a Global Management Consulting firm explain the main challenges associated with transitioning to electric city vehicles and how to overcome these challenges.