What started in the late forties by the tenants of a housing cooperative in Switzerland, has now reached the masses. Anybody you talk to today has heard of Uber, Zipcar or car2go. And the revolution has only just started: The industry is evolving and changing at a break-neck speed. New entrants to this market turning their focus to the customers and technology to define their business models and innovate how we get around. This article explores three trends that will shape the future of the shared mobility industry.
On 4 March 2016 by 2 3 minutes