In a world where time does not seem to be enough, commuting is a part of the everyday routine that is usually catalogued as “wasted time”. Each one of us would rather spend a couple of hours on more productive and enjoyable activities than sitting in a vehicle, often times in a congested road. How could time spent on commuting turn into “well spent time”? If turned into an opportunity instead of a burden, how could it change the overall perception of public transportation?
Often times commuting is associated with stress, “wasted time” and uncomfortable situations, plus given the fact that there are only few tasks people can perform while riding the bus or driving, it is understandable that people want to spend as less time as possible on it.
Though taking the subway, the bus or driving do not generally entail a bad connotation, when compared with other activities this time could be spent on, mobility seems to lose. Always. Innovation is urgently required.
Concepts from around the world to improve the public transit experience
A way to improve public transportation perception and even attract some new passengers is by making the ride more comfortable. This may seem obvious for many, but is rather the exception and not the rule, especially in most developing countries. Overcrowded buses, old train wagons and unprotected bus stops may have more influence on a potential passenger than more technical characteristics, such as catchment area or average speed.
As well as comfortable, make it convenient. According to a public transit survey, one of the main reasons why people (around 40 percent of them) did not use public transit in spite of having a good accessibility is due to inconvenience.
Provide passengers with multiple options, make using public transport advantageous, a smart decision. It may not be a door-to-door service, but it can surely be faster, safer, and most important more adaptable to your lifestyle. It can allow you to focus all your attention on a more appreciated activity. Read or listen to a book, work, study or simply get things ready.
Even though a stable, reliable and of course high speed WIFI connection may seem as the solution, it is important to keep in mind that as human beings people need interaction with our surrounding environment. Some companies in multiple cities around the world offer a new option, “microtransit”. A service that promotes comfortable, convenient and reliable commuting.
While focusing on comfort and convenience, improvements on the trip experience could have a high impact on passenger’s decision making. Make commuting happen in a friendlier environment and turn it into more productive time.
How could your daily commuting trip become more comfortable and convenient? Share your opinions in the comment section.
Please note that this article expresses the opinions of the author and does not reflect the views of Move Forward.