Privacy Policy


moovel appreciates your interest in its products and your visit to this website. Your privacy is important to us and we want you to feel comfortable visiting our website. The protection of your privacy in processing of your personal data is an important concern to which we pay special attention. Personal data collected during visits to our websites are processed by us according to applicable legal provisions. Our data protection policy is also based on the data protection policy applicable to Daimler Group.

moovel websites may include links to other websites which are not covered by this privacy statement.


When you visit our website, our web servers store as standard details of your browser and operating system, the website from which you visit our website, the pages that you visit on our website, the date of your visit, and, for security reasons, e.g. to identify attacks on our website, the IP address assigned to you by your internet service provider; this IP address is stored for seven days. With the exception of the IP address, personal data is only stored if you choose to submit it to us, e.g. during registration, in a survey, in a competition or in order to enable performance of an agreement.


moovel uses your personal data only to the extent necessary for the purpose of providing our contractual service or if you have given us your explicit consent to do so, which you may revoke at any given time with future effect.

Personal data is transferred to authorities only within the scope of mandatory national provisions of law. We have placed our employees, agencies and dealers under a duty of confidentiality and secrecy of (personal) data.


We would like to use personal data collected during the registration process and about your use of the website (where do you navigate to on the website, from what site did you access MOVE FORWARD, what type of device and software you are using, searched key word but also your answers to voluntary surveys on the platform) to inform you about our products and services but will only do so if you have given us your explicit consent to do so. If you have not given us your consent, you cannot become a member of the platform and therefore use only very limited parts of our service. Also, you may revoke your consent at any time, but then again you will not be able to use the full scope of the platform.


Our website can be used to subscribe to newsletters. In the signup process for the newsletter you give us your explicit consent to use your e-mail address to provide you with the newsletter.  The data provided during the newsletter registration will be used only for the purposes of sending out the newsletter, provided you have not consented to other use. You can cancel the subscription at any time by using the unsubscribe option provided in the newsletter or simply by revoking your given consent under move-forward.


moovel uses cookies and similar technologies, such as HTML5 web storage and local shared objects (all referred to as ‘cookies’ below), to record the preferences of users and optimize the design of its websites. They make navigation easier and increase the user-friendliness of a website.

Cookies are small files that are stored on your end device. They can be used to determine whether there has been any contact between us and your end device in the past. Only the cookie on your end device is identified.

By using our website, you consent to the use and storage of cookies on your end device. However, you can also view our website without cookies. Most browsers accept cookies automatically. You can prevent cookies from being saved on your end device by setting your browser to not accept cookies. You can delete cookies stored on your end device at any time. The exact instructions for how to do this can be found in the manual for your browser or end device.

Information about deactivating local shared objects here.

If you choose not to accept cookies it may result in a reduced availability of the services provided on our website.

We categorize cookies as follows:

Essential cookies (type 1)

These cookies are essential for websites and their features to work properly. Without these cookies, services such as the vehicle configurator may be disabled.

Functional cookies (type 2)

These cookies enable us to improve the usability and performance of websites and to provide various features. Functional cookies can store language settings, for example.

Performance cookies (type 3)

These cookies collect information about how you use websites. Performance cookies help us, for example, to identify especially popular areas of our website. In this way, we can adapt the content of our websites more specifically to your needs and thereby improve what we offer you. These cookies do not collect personal data.

Third-party cookies (type 4)

These cookies are installed by third parties, e.g. social networks. Their main purpose is to integrate social media content on our site, such as social plugins.

The website makes use of the Facebook social plugin (provided by Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304, USA) which allows you to share or send messages from the App to Facebook (your Facebook account), log in to the App with Your Facebook identity and a number of other functions alike. For further information on the use of your personal data through Facebook please refer to

Also, the website makes use of the Google+ social plugin provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA which allows you to use certain Google+ functionalities like sharing information through your Google+ account or alike. When doing so, your Personal Data will be transferred to and processed by Google for the purpose of carrying out those services. For further information on the use of your personal data through Google+ please refer to

Cookie name Description Cookie type

session Stores your session locally. type 1

anonymous Stores whether the user is logged in or not. type 2

i18next Stores the language setting. type 2

cookie-notification Stores if the user dismisses the cookie notification. type 2


moovel uses technical and organizational security measures to protect the data supplied by you and managed by us against manipulation, loss, destruction, and access by third parties. Our security measures are continually improved in line with technological developments.


On request, moovel will inform you about personal data relating to you has been stored by us. If you are registered as a user, we also enable you to view the data yourself and, if applicable, to delete or amend it. If incorrect information is stored despite our efforts to ensure that data is accurate and up to date, we will correct it at your request. Also, you have the right to demand that moovel deletes (or block if record keeping obligations apply) your personal data. You may then be able to only use part of the services provided on the platform.

If you have any questions about the processing of your personal data, you can contact our Group Data Protection Officer, who, along with his team, is available should you have any requests for information, suggestions or complaints.

Group Data Protection Officer

Dr. Joachim Riess

Daimler AG

HPC 0518

70546 Stuttgart, Germany


moovel Group GmbH                                             

Hauptstätter Straße 149

70178 Stuttgart


Tel.: +49 711 21 85 69 12


Geschäftsführer / Board of Directors: Daniela Gerd tom Markotten, Dr. Sebastian Dehnen

Sitz / Domicile: Stuttgart

Registergericht / Court of Registry: Amtsgericht Stuttgart

HRB-Nr. / Commercial Register No.: 753820

USt-IdNr.: DE 301445428